Archive for May 31st, 2010

Niche Marketing can be Scary!

 Niche marketing is probably the number 1 most important factor in accelerating your ability to achieve success.  I realized the benefits when I built my own financial advisory practice, from day one everything I did was built around the needs and issues of wise women in Newport Beach, my target market. This targeted approach allowed me to build a successful financial advisory practice in less time and with less effort.  As a business coach for female advisors I am now once again experiencing those same benefits.

 I have been coaching financial advisors for years, this was a good niche for me but it was not my ultimate goal or dream.  I recently launched my new coaching practice Your Pink Office designed specifically for the female advisor and I am once again reminded of the incredible benefits that come from focusing on a market that you are truly passionate about.

 Since I launched my new website I have experienced a steady flow of new business coming in the door.  I get random emails from female advisors asking about my services.    I see new names pop up on my screen indicating women have visited my site and downloaded my free audio.  I am receiving more referrals from existing clients and resurrecting former clients. But it’s not just the flow of new business it’s the focus I have, the energy I feel that makes my business exciting again.  By narrowing my market I am now learning about so many new opportunities within the female advisory world that can enhance my business as well as the value I bring to my clients.

 So why didn’t I do this sooner?  I had the dream, the idea for some time; I even had the website built a year ago.  It wasn’t until my coaches (two fabulous women) heard my passion and enthusiasm around working with the female advisor that they asked “Adri, why aren’t you doing this NOW?”  I didn’t have an answer.  So with their help I rekindled my dream and began refocusing my efforts on what I know is my true calling.

 I know niche marketing can be scary; you worry that you will lose out on more business than you will gain, but this can’t be further from the truth.  Through all of my personal experiences as well as working with thousands of financial advisors I have yet to see that happen.  In fact the opposite has always proven true.  If you truly want to succeed, succeed in a way that brings you monetary, emotional and personal satisfaction.  If you want to create a practice that attracts more ideal clients effortlessly, niche marketing must become your total focus and driving force.